WIDELY CONSIDERED ONE OF EUROPE'S BRIGHTEST DIRECTORS, THOR IS THE CREATIVE FORCE BEHIND INNOVATIVE, AWARD-WINNING AD CAMPAIGNS FOR SUCH INTERNATIONAL BRANDS AS NIKE, ASICS, ADIDAS, PHILIPS, SONY, MCDONALD’S, VODAFONE, PORSCHE, RENAULT, AXE, T-MOBILE, PEUGEOT, COCA-COLA, DEICHMANN, OPEL AND SKODA.
IN TERMS OF STYLE, THOR'S WORK DEFIES SIMPLE CATEGORIZATION, BUT MUCH OF IT INVOLVES CHARACTER-DRIVEN STORIES, SOMETIMES TOLD THROUGH BREATHTAKING ACTION. "IT ALL COMES DOWN TO MY PERSONAL CONNECTION WITH THE IDEA OR THE SCRIPT". "I NEED TO FEEL INSPIRED AND MOTIVATED BY THE CREATIVITY, WHETHER IT'S AN ALL-OUT ACTION SPOT, A CAR FILM OR A MORE MOODY, VISUAL PIECE. IT'S ALWAYS ABOUT FINDING THE STORY, CONNECTING WITH IT AND TRANSLATING THAT TO THE AUDIENCE."
Born in Reykjavik and raised in Stockholm, Glasgow and London, Thor has been INCLUDED IN THE PRESTIGIOUS SAATCHI NEW DIRECTORS SHOWCASE AT CANNES, named in the top 10 young directors lists of almost every industry publication as well as being recognised as one of Scandinavia’s top directing talent with nominations and awards at the Epica, Clio, Cannes Lions and Eurobest among others.
He’s currently in development of his debut feature, supernatural thriller “The Hidden”, slated for production in 2019.
Thor lives in Milan with his wife and three kids. And no, he doesn’t carry a hammer.